Butts in Seats

The bottom line for any sports franchise, the true determining factor of success is the simple old metric: Butts in Seats.  In the hotel business, this is known as "heads in beds."  Without an historically-strong squad to promote, the club is banking on the allure of Red Bull Arena to drive season ticket sales. For the New York Red Bulls, as they prepare to launch their $200 million temple of wonderment, advance-butt-in-seat reservations have been a little slow at the higher price points. 

We're still clearly in an economic downturn.  Some of the people applying for work at the RBA Job Fair clearly illustrate the point. Last night came the word that the remaining available $3,000 club seats at midfield in the RBA West building would be on sale for 2010 at the cut-rate price of $695, sans access to the fancy-exclusive Club Seats lounge and other full-price benefits.  For the club, it's a chance to make for a more attractive environment.  Remember the empty seats at New Yankee Stadium this year? For fans, the rate cut means an easier opportunity to get the best seats in the house. A fantastic move, frankly that hopefully will get some well-heeled butts in those nice pleather seats.

My Own Shingle

So I've been doing the podcast thing for a year or two now, showing up on shows like MatchFit USA (My first podcast foray) Winning Ugly, SoccerLens, Inside the Six, and Around the League (formerly The MLS Show).  It finally dawned on me that there's a need out there for more and more Red Bulls content.  So.  I reached out to some of the best Red Bulls bloggers on the web, Dave Martinez from The Offiside, and Nat Baker at American Soccer News.

I'm pleased as punch to announce Seeing Red!  The New York Soccer Roundup.  Each week during the upcoming MLS season, we'll bring Red Bulls fan an independent view of what's happening on and off the Red Bull Arena pitch.

Give us a listen, won't you?

Just What Will the New "New York Cosmos" Be?

The New York Cosmos' impact on soccer in the New York metropolitan arena can't be debated, even 26 years after the five-time NASL champions ceased operations.  For fans of a certain age in the area, the Cosmos were soccer in New York in the late 70s and early 80s, as so poignantly captured in the 2006 documentary "Once in a Lifetime, the Extraordinary Story of the New York Cosmos."  The Cosmos were the first truly global all-star team, and a harbinger of what the top clubs of England, Spain, and Italy are today in terms of stockpiling top soccer talent from from the four corners of the globe.

For 20+ years since the team closed shop, the Cosmos' name, trademark, and trophy case were owned by Peppe Pinton, the "caretaker" of the Cosmos legacy.

However, late last summer, former Tottenham Hotspur director Paul Kelmsley purchased the rights to the Cosmos name from Pinton, with plans to "rechristen the team as a traveling array of all-stars, playing matches around the world."

With another MLS season almost upon us, a small NYC-based supporters club hoping for the "return" of the team, and nothing but radio silence from Kelmsley, here our my thoughts for what the "New" Cosmos might be.

Will the Cosmos be the Harlem Globetrotters?
The idea of the Cosmos as the greatest barnstorming football club on the planet is intriguing.  As proven by last year's "Summer of Soccer," there is a precedent for filling stadiums from coast to coast to watch high-quality sides play each other as well as MLS clubs.  However, would fans turn out to see a New York-based team of sometime players take on Man U., Chelsea, Real Madrid, Barcelona, AC Milan and the like when some of the Cosmos would inevitably come from those same European giants?  Because if these new Cosmos aren't a global all-star team (a la 1978), then why would folks come to see them?  And just how would the Cosmos stock its roster?  After all, the top clubs won't release their players.  Even if they did, given the unreasonable schedules that top players must endure now, just how many matches for club and country can these highly-paid footballers play and remain effective?

Will the Cosmos be MLS NYC 2?
MLS has long made known its desire to have another club in the NYC area.  It's fair to say that the legacy of the NASL Cosmos has negatively impacted the ability MetroStars/Red Bulls grab hold of the soccer consciousness of the metro area (along with miserable on-field performance & management).  A New York Cosmos in MLS would raise lots of questions, though.  Once again, for former fans, the Cosmos were success defined on the pitch.  As all MLS fans know, the global all-stars concept can't happen in the financially prudent league.  Also, where would they play?  For all the griping about Red Bull New York's base in New Jersey, there isn't currently a suitable soccer-specific venue on the East side of the Hudson.  Even the delayed USL-1 club "FC New York" had planned to play it's games at Long Island's Hofstra University (where the NASL Cosmos first called home).  The Wilpon family, before the Madoff scandal, had considered building a soccer-specific stadium adjacent to Citi Field, but that project remains at the concept stage.  A return to the Meadowlands would undoubtedly please the NJSEA, but the Red Bulls just emancipated themselves from the artificial turf and third-tenant status at the stadium there.  Why would MLS return?  Why would Red Bull allow it territorially?  It's doubtful that RB would consider a groundshare.  If the Cosmos enter MLS, fans of the club will only be cheering a retro logo, because on the field, the product would not be the same.

Will the Cosmos join a lower-level league?
One way that a reborn Cosmos could dominate an American soccer league is to join whatever 2nd division soccer will look like in 2011.  With the recent rift between the USL and the "reborn" NASL, a mildly-stocked Cosmos could runaway with whatever paltry league exists next season.  With successful 2nd-level clubs Portland, Vancover, and some say Montreal soon moving up to MLS, a club with a decent-sized budget should be able to run roughshod over the Austins, St. Louises, Rochesters, and Miami FCs of the world.  The same questions remain, however: Why would folks pay to see an inferior version of the Cosmos play? Against inferior competition?  Where would they play? How can this work?

Whichever way the Cosmos return, however, they'll be no shortage of intrigue around the club.  Rumors persist than former Cosmos Giorgio Chinaglia and Shep Messing will have roles with this new team.  With the Red Bulls about to christen their jewel box of a stadium with Pele's former club Santos FC, the time seems ripe for the New New York Cosmos to share their vision for the future of America's greatest soccer club.  We're watching with bated breath.

Feeling Patriotic

 

US Men's National Team unofficial graphic designer extraordinaire PRC has just the thing for you to get ready for the 2010 World Cup.  These campaign buttons are her creations and offer support for Charlie Davies, Jozy Altidore, Kenny Cooper, Sascha Kljestan, Rico Clark, and a mystery Yank!  They can be had for all of seven bucks & will help her get to S.A. to cheer on our boys.  Do yourself a favor & pick them up today!

Football Follies

This week I had the pleasure to join Scott Bornstein, Sandra Franz, and Joe Covino on Winning Ugly Radio's Episode 60: "Don't Sweat It, Bornstein is Gonna Get It."  If you've never tuned in, it's a comedy game show about the beautiful game.  Trust me, it works.

Stars of Tomorrow: The NPSL

I recently had the opportunity to catch up with Ryan Knapp, the Co-owner of FC Buffalo in the National Premier Soccer League as well as the current PR Director for the six-year old, national amateur soccer league.  My interest in the NPSL stemmed from the recent announcement that the New York Red Bulls would field an Under-23 team in the league's Atlantic Conference for the upcoming season.  The Chicago Fire will also field an NPSL squad in 2010 as they did in 2009.

The NPSL was created by a few former west coast PDL team owners in the mid 00's, who wanted to operate in a league run with the clubs' input, rather than by a central league office. (sounds a lot like the new NASL offshoot from USL-1).  Over the NPSL's first five seasons, the league expanded regionally to minimize team travel expenses; first to the midwest, then the southeast, and finally, the northeast. For 2010, the NPSL will boast 22 clubs, each playing 12 matches from May to July, with a "Final Four" championship in Huntsville, Alabama on July 30 and August 1st.

There are two main differences between the NPSL and PDL: First, the $5,000 team entry fee is a fraction of the USL-run PDL, where team owners must pony up $75k to enter the league.  Second, there are no age limitations in the NPSL.  Some clubs run their team as an extension of their youth development programs.  Others' rosters are filled with players in their mid-20's.  Some teams run out college players exclusively (College-age NPSL players, like the PDL, keep their college eligibility).  The freedom to make the clubs fit the owners' wants (along with those low operating fees) is a big part of what makes the NPSL attractive, as well as the "one team, one vote" NPSL system, which determines league strategy & direction.

The NPSL's goal, according to Knapp, is to become the premier national amateur soccer league in the US.  "We strive for longevity," says Knapp, who notes that the league lost only a single team from the northeastern region this off-season.  The NPSL is affiliated with the womens' 65-team WPSL, which is nearly three times larger than the USL's W-League.

NPSL match attendances range from a few hundred per game to the low thousands.  Chattanooga FC drew a league-high 4,300 fans on last July 4th, and all of the Tennessee club's matches drew at least 2,600 in 2009, a number that would rank well with many USL-1 clubs. However, in Chattanooga's stadium, fans can buy beer. Many of the league's teams play in high school and college stadiums.

While the NPSL has yet to produce an MLS-quality star, Bob Shuttleworth, former keeper for Knapp's own FC Buffalo  is currently with the New England in an backup role.

So why should fans care about the NPSL?  Says Knapp, "These are the kids that will be playing in the USL and MLS in the coming years.  In many NPSL markets, the teams are the best level of soccer that fans can see live."  Indeed, operating in markets like Huntsville, AL, Madison, WI, Sonoma County, CA, and Reading, PA, allows for cheaper operating costs, and a down home feel.  With MLS continuing to expand by at least three teams in the next two years, odds are you'll see NPSL alums dotting MLS rosters in the years to come.

Photo Tour of Red Bull Arena & Team/Stadium News

On Tuesday night, I had the pleasure of attending an event for "ticket evangelists" at Red Bull Arena.  I brought along two soccer-crazed pals who were on the fence about buying Red Bulls season tickets, and they weren't disappointed.  Neither was I.  I hadn't been inside RBA since September's ticket relocation event, and the place looked absolutely fantastic.  Nearly all the seats were in, and with the lights on, one could feel the energy in the place. 

Click here for a photo tour of my visit.

Before the tour began in earnest, though, was a short presentation from Marketing VP Andrew LaFiosca, Head Coach Hans Backe, Sporting Director Erik Soler, and Managing Director Erik Stover.  Among the things I learned...

-Red Bull will invest nearly 20 times the 2009 marketing budget to promote the 2010 season and Red Bull Arena. The campaign will begin in early February.

-The team hopes to fill its second designated player slot for this season, has set aside one million dollars to invest in star attacking player to complement Juan Pablo Angel (Raul?  Henry? stay tuned)

-Red Bull should receive its Certificate of Occupancy for Red Bull Arena today, meaning folks won't have to wear hard hats in the arena anymore.

-The stadium will open before the MLS season opener v. Chicago on March 27th.  On March 20th RBNY will host Brazil's Santos FC.

-There's great news for fans driving to the arena.  RBNY will provide three free trolleys to get fans from the Newark Ironbound district (and restaurants therein), from Kearny, & one other route TBD.  Fans will be given schedules to plan their trip using the trolleys.

-RBNY is smartly educating the Portuguese population in the Ironbound about the team.  Apparently, some soccer-mad fans there had no idea RBA was a soccer stadium.  Some mistakenly believed RBA was built for baseball.

-The international club tournament that will be held at RBA this Summer could have some big names, reflecting the fanbase surrounding the stadium.  While no one has signed on, Celtic and Sporting Lisbon were mentioned as possibles.

-Full season ticket holders will have their RB tickets delivered via a smart card.  STHs will tap the card at the turnstile to gain entrance to RBA. The cards will be used at concession stands and the team store, and reward points will be awarded for purchases.  Eventually, sponsors may take part in the RB smart-card program as well.

-The RBA concourses will include panels that will block the view of the seating bowl.  Why?  Red Bull wants folks IN THEIR SEATS during play, watching the match.  This is a very smart move that will surely look great on TV.

-Why hold Big East Soccer semis & final at RBA in late 2010 and beyond? Red Bull wants to prevent local talent from slipping away to ACC schools.  If the chance of playing at RBA drives local HS stars to the Big East, fantastic. While the Big East tourney may not be a moneymaker for RBA, the relationship with local players & fans is important for the team.

All in all, it was a fantastic night, and frankly, made this Red Bulls fan incredibly excited for Red Bull Arena, 2010, and the franchise direction as a whole!

More Blither, More Blather

I had the honor of speaking with Richard Farley at World Soccer Reader's "Inside The Six" podcast this week about the Red Bulls and marketing in MLS in general.  Check it out!

Red Bull Arena: My Seats are In!!!

Awww Yeahh.

'Tis the Season of Giving: Your Soccer Charity Guide

UPDATED BELOW. The old adage goes that it's better to give than to receive, and for American Soccer fans, there are many worthy soccer charities that try to make the world a better place through the beautiful game. 2009 has been a tough year for many, but if you have a few dollars to give (and receive a tax refund), please consider a donation (the best "nation" on earth!) to one or more of these footie-focused charities:

US Soccer Foundation: Beneficiary of profits for World Cup USA '94, The foundation's goal is simple: to enhance, assist and grow the sport of Soccer in the United States. Over the years, the USSF has provided grants to support field development in urban, suburban, and rural settings from coast to coast. The Foundation also manages the hugely successful "Passback" program, which encourages the soccer community to donate their lightly used soccer equipment and footwear. Today, the annual Foundation Holiday Auction launched, giving fans the opportunity to bid an autographed jerseys and soccer balls from MLS and around the world. Twitter

Grassroot Soccer: Launched by Survivor winning Ethan Zohn, Grassroot's missing is to use the power of soccer in the fight against HIV and AIDS, Grassroot Soccer provides youth worldwide with the knowledge, life skills and support to live healthier lives. With a focus on the African continent, Grassroot offers a "life-skillz curriculum" and empowers community role models to the tools to educate area youths. Twitter Facebook

Nothing But Nets: Another Africa-focused charity, Nothing But Nets provides inexpensive but lifesaving malaria nets to families across the continent. M.L.S. Works is a partner. Over the past three years, NBN has provided over 2.8 million nets, saving millions of young lives. Twitter Facebook

The Fugees Family: Coach Luma Mufleh and her amazing Fugees Family are helping to enrich the lives of countless new Americans. From Mufleh's home base of Clarkston, GA, the Fugees Family provides refugee children from around the globe focus on education, character, and of course, soccer. The team was the subject of Outcasts United by New York Times journalist Warren St. John. Twitter

Little Feet: Started by American Airlines pilot Trevor Slavick and Denver radio host Steffan Tubbs, Little Feet provides soccer balls to children in over 40 countries from around the world. LF also supports a community in Honduras by exchanging native coffee beans for new soccer equipment. Just in time for the World Cup, LF has partnered with Sam's Army and American Outlaws to produce a US Supporters' T-Shirt. For every shirt purchased, LF will donate a soccer ball to the children of South Africa. Twitter

AmericaScores: Serving over 6,000 urban youths in 14 American cities, AmericaScores provides literacy workshops that have generated nearly 20,000 literary works each year. Combined with a focus on soccer (of course), AmericaScores kids get 10x the amount of physical activity than the national average. Adidas is a national sponsor. Twitter

Soccer in the Streets: SitS gives life skills with soccer skills and helps at-risk kids in the Atlanta, GA area thrive at school and at home through out-of-school programs, mentoring relationships, academic support and hands on experience. SitS boasts affiliates in Alabama, Florida, Mississippi, Pennsylania, South Carolina & Texas. Twitter Facebook

UPDATES:

PledgeMySeat: This UK-based charity offers soccer boots for underprivileged kids in Africa. In a nice touch, users, "buy" a seat in a virtual Soccer City Stadium, the site of the 2010 World Cup Final. Seats cost 15 pounds, with virtual luxury boxes available as well. Twitter

Soccer Without Borders: This East Bay-based group uses soccer as a vehicle for positive change in the lives of marginalized youth. SWB projects have taken place in Oakland, NYC, Argentina, Nicaragua, Guatemala, Uganda, and El Salvador. Facebook

Please do your best this holiday season to give as much as you can to these great charities! You'll be glad you did!

Radio Radio

This week I had the distinct pleasure of joining Scott, Sarah, and Brian Zygo on this week's Winning Ugly Radio Episode 52: "Bluth's Frozen Banana Stand @ St. James' Park" It's a soccer show, with comedy. It's a comedy show about soccer. Do check it out, won't you?

Viva La Internet Radio

I'm fortunate enough to join The MLS Show once again to wrap up the Red Bulls' 5-0 season ending victory over Toronto FC. Give us a listen, won't you?

This is The End, My Friend

The 2009 New York Red Bulls season, and the team's 14-year stay at Giants Stadium, will end just after 9:30pm ET tomorrow night. It's fitting that tomorrow's match, versus playoff hopeful Toronto FC, will be played on a wet, slick, artificial surface covered with football lines.

While Giants Stadium has hosted plenty of meaningful soccer matches in its day, the third-class treatment that the NJ Stadium and Entertainment Authority has shown the MetroStars/Red Bulls since 1996 will be encapsulated in Saturday's 90 minutes. Parking customers will be gouged. Only a handful of concession stands will be open. Security will be surly.

The fans in attendance will hope that the Red Bulls that take the field will show some pride & fight in a season that got away early. New York started the 2009 campaign 0-1-1 in March, and 1-3-1 in both April & May. That pretty much was it. The '08 MLS Cup Finalist has been in 15th (last) position on the league table since June 20th, and is winless in five (0-3-2) since interim coach Richie Williams guided the club to two successive wins in late August.

While tomorrow is meaningless for New York, the match means everything to Toronto, which is trying to reach the MLS Cup Playoffs for the first time in the team's three-year history. TFC has two victories over the Red Bulls this season, both at BMO Field, bizarrely played only nine days apart in June.

The fantastic TFC supporters travel well, and last season brought a large banner announcing "Ooh! The Red Bulls are Shite!" for the Giants Stadium fandom to cast their eyes on. Given the state of the 09 team, the Red Patch Boys' statement was prophetic.

So is it within the realm of reason to expect Red Bull to play spoiler tomorrow? Certainly an appearance by all-time leading scorer Juan Pablo Angel would be an advantage, considering F John Wolyniec is out with season-ending surgery. Hopefully, Toronto will have a case of the giggities and allow a relaxed New York side that's had 10 days off to finish off the season on a positive note.

Is it March 27th yet?

Below is a video from Red Bulls Reader from team practice. At least they're saying the right things...

New York Red Bulls Player Preview: Toronto FC regular season finale from Red Bulls Reader on Vimeo.

Podcast Trifecta

Earlier this year, I had the pleasure of contributing to Jason Davis' excellent MatchfitUSA podcast, as well as the SoccerLens podcast. Tonight I join The MLS Show as the Red Bull New York correspondent. Here's a link to the episode.

Horrible News: Davies Injured in Car Accident

Whatever honeymoon the US Men's National Team was enjoying after clinching it's sixth-straight World Cup Finals appearance has ended abruptly.

Last night at 3:15am, forward Charlie Davies was in a car that crashed on the George Washington Parkway in DC. A 22-year old woman in the car was killed in the accident. Davies has been in surgery today for injuries that while not life-threatening, may end the promising forward's career.

Tomorrow night's match with Costa Rica, the final match of the Hexagonal, was to be a celebration of US Soccer's success. Today, a somber pall has fallen over US Soccer fandom. Best wishes for a speedy recovery, Charlie.

MLS Horse Race: Down the Stretch They Come!

There are only twenty days remaining in the 2009 MLS Regular Season, and after this weekend's results, there are only five playoff spots up for grabs. MLS Cup and Supporters' Shield holder Columbus have locked up a return trip to post-season, as has '06 & 07 Cup champ Houston Dynamo and the resurgent Los Angeles Galaxy, returning to the playoffs for the first time in four years.

Eleven tightly-packed clubs are in the running for the five available slots, and the higher up the table, the tighter it gets. Clubs in slots 4-9 (Seattle, Chicago, Chivas, Colorado, New England, And DC United) are separated by a mere six points. Clubs currently on the outside looking in, however (Toronto, Salt Lake, Dallas, and KC), all have three matches remaining to reach the top eight. Only one club, New York, has been eliminated.

A close look at the schedule exposes the sides with the easiest road to the playoffs...

Club (current points, position), Avg pts/remaining opponent, matches remaining, most possible points:
1. TFC (35, 11th), 30.3 pts/remaining opponent, 3 games remaining, 47 points possible
2. RSL (35, 10th), 31,0, 3 gr, 47 pts
3. SEA (41, 4th), 32.5, 3 gr, 50 pts
4. COL (40, 7th), 34.0, 2 gr, 46 pts
5. x-LA (44, 3rd), 35.5, 2 gr, 50 pts
t6. FCD (33, 13th), 36.3, 3 gr, 42 pts
t6. CHV (41, 6th), 36.3, 4 gr, 53 pts
8. x-CMB (46, 1st), 37.3, 3 gr, 55 pts
9. SJ (28, 14th), 38.3, 4 gr, 40 pts
10. DCU (26, 9th), 39.0, 2 gr, 42 pts
11. KC (32, 13th), 39.3, 3 gr, 41 pts
12. CHI (41, 5th), 39.5, 2 gr, 47 pts
13. x-HOU (44, 2nd), 42.5, 2 gr, 50 pts
14. NE (38, 8th), 44.3, 3 gr, 47 pts

Of course, in MLS, a strong stretch run can turn a poor regular season into a playoff success. Here's a look how many points each club has picked in since August 1st:

16 points: x-Columbus (5-2-1), x-Los Angeles (5-3-1), Dallas (5-3-1)
15 points: New England (4-4-3)
14 points: San Jose (4-2-2), Chivas USA (4-3-2)
13 points: Colorado (3-3-4)
12 points: x-Houston (3-3-3), Salt Lake (3-3-3), Seattle (3-4-3), Chicago (3-4-3)
11 points: Kansas City (3-5-2)
9 points: Toronto (2-4-3)
8 points: New York (2-3-2) DC United (2-5-2)

Based on the above analysis, Who will grab five those remaining spots? My prediction: Seattle, Chivas, Salt Lake, New England, and Colorado.

Key Remaining Matches:
Sat 10/17: NE-CHI, RSL-TFC, COL-FCD
Sat 10/24: KC-DC, CMB-NE, RSL-COL

Red Bull Arena Ticket Selection

Adios Osorio! Barca Buying New York?

So much for a slow summer Friday.

Earlier today, New York Red Bulls Head Coach Juan Carlos Osorio quit the team with eight matches remaining in the MLS season. Osorio, who joined the club in 2007, took New York to its highest point, the 2008 MLS Cup Final, and it's lowest, a current 16-match winless streak across all competitions.

Osorio went 12-27-13 with New York in his nearly two years with the club. Assistant Head Coach Richie Williams (aka AMBOD: the Ankle Biting Midget of Death) will take over the reigns for the remaning league games. Williams guided the Red Bulls to a 4-3-2 record the last time he was elevated to Head Coach, in 2006 between the Mo Johnston and Bruce Arena eras.

It had been reported that Red Bull management was to relieve Osorio and Sporting Director and US Soccer Hall of Famer Jeff Agoos of their positions when the season ends on Saturday, October 24th.

Barcelona Buying Bulls?

Michael Lewis of BigAppleSoccer.com reports today that famed FC Barcelona, who backed off entering MLS with a South Florida franchise earlier this year, may be interested in buying the Red Bulls from Red Bulls AG in Austria. says Lewis in his "Offside Remarks" column...

Earlier this season, I heard from a good source -- another source than the originating one for this story that the team was for sale. I could not get anyone else to verify it, so I was forced to let it die on the vine, so to speak. Word got out there and rumors surfaced that the team was for sale.

On Thursday night, I spoke to that damn, good impeccable source and he told me the news.

"Barcelona is talking about buying the team," the source said, the team meaning the Red Bulls.

For the many New York fans who have issues cheering for an energy drink, the notion that the altruistic Catalonian Euro Club Champion could own the franchise represents a truly amazing development. Despite Red Bull's insistance that the club is not for sale, these two pieces of good news provides a welcome buzz around the worst summer (and season) in club history.

DuNord'ing it

I've have the honor of guest blogging Brucio's wonderful Du Nord today. Check it out for coverage of yesterday's US loss at Mexico, a look at the remaining Hexagonal games, and this weekend's MLS sked as well. Enjoy!

Summer of Soccer Rewind (Part 3 of 3)

For the past two days, The Kin of Fish has recounted this Summer of Soccer, the greatest, most visible season the beautiful game has had in the US, perhaps ever. This week, we've looked at the US Confederations Cup run, and the buzz around David Beckham's return to MLS. Today, with just hours to go before the US Men's National Team tries to get its first win ever at Mexico's Azteca Stadium, we look at the amazing support of Euro Club friendies that ended just last week.

Part 3: Big Clubs, Big Crowds

Despite the rants of the few remaining soccer haters in the national sports media, America is and has been a soccer nation for years. The US is a nation of immigrants, and millions of soccer-loving Americans with digital cable or internet access can watch dozens of top-flight soccer matches from Europe and South America on a weekly basis.

It's those fans than MLS has been trying (mostly unsuccessfully) trying to convert, fans who ignore their local sides in favor of the top flight leagues from overseas. In July and August, those superclubs (Sorry Alexi) once again filled stadiums from coast to coast, putting MLS crowds to shame.

Jul 18th: Seattle WA, Seattle 0-2 Chelsea: 65,289 (sellout)
Jul 19th: Stanford CA, Club America pks 1-1 Chelsea: 31,026
Jul 19th: Carson CA, Los Angeles 2-2 Milan: 27,000 (sellout)
Jul 21st: Pasadena CA, Chelsea 2-0 Inter: 81,244
Jul 22nd: Atlanta, GA, Club America 2-1 Milan: 53,600
Jul 24th: Baltimore MD, Chelsea 2-1 Milan: 71,000 (sellout)
Jul 26th: Foxboro MA, Inter 2-1 Milan: 42,531
Jul 26th: Arlington TX, Chelsea 2-0 Club America: 57,229
Aug 1st: Pasadena CA: Los Angeles 1-2 Barcelona: 93,137
Aug 5th: Seattle WA, Seattle 0-4 Barcelona: 66,848 (sellout)
Aug 7th: Toronto ONT: Toronto FC 1-5 Real Madrid: 22,089 (sellout)
Aug 9th: Landover MD: DC United 0-3 Real Madrid: 72,368

No wonder a non-soccer pal of mine who follows me on Twitter asked, "Is there futbol on every single night?"

What do these sparkling attendances for top-flight soccer clubs tell us? Certainly there's an massive desire to see these sides in the US, regardless of what any mainstream media outlet will tell you. What's less clear is the appetite for supporting teams that many soccer fans view as less-than-major league, on a weekly basis.

Now some franchises (Seattle, Toronto, LA, DC, possibly Salt Lake) have seemingly found the magic formula to bind the teams to their communities and generate sizeable crowds even in adverse weather conditions. Clearly, many clubs like Dallas, New England, Colorado, and my horrendous New York Red Bulls have lost the scent, bordering on irrelevancy in their markets, in many cases ignored by the local sports media that "covers" them.

Now, MLS will never be the NFL. Never. But as the league is negotiating with its players' union over a new collective bargaining agreement, and with all the expansion fee money that's rolled in over the last few years (with more to come), now is the time to raise the salary cap. Signing some decent European or South American talent will be key to attract those... dare I say it... Eurosnobs to kick the MLS tires once again.

In the early days of the league, international stars like Valderrama and Etcheverry, along with the top American players of the day (Ramos, Wynalda, Harkes, Lalas) gave the league instant credibility. In 2009 there are many fewer international stars, and lots of young poorly-paid Yanks looking to impress and move to Europe. Only with an increased investment in the on-field product will MLS successfully leverage the Summer of Soccer league-wide in terms of generating attendance, growing television ratings, and signing more sponsors in this down economy.

And about that match...

Yes, the US has never won at the Azteca, or within Mexican borders. Yes, our boys should have lots of confidence after their Confed Cup performance. Yes, Landon Donovan is in TIP TOP FORM. Still, if you can't breathe, you can't breathe. I'm hoping for a point today, but won't be down if the Yanks lose to Mexico. Two winnable home games (v. El Salvador and Costa Rica) should mean six more points to add to the US' current ten. We're in great position to make our sixth straight World Cup Finals, win, lose, or draw at 4p ET. My prediction: a 1-1 draw, with Dos Santos and Davies finding the net.