Tuesday, October 10, 2006

Red Bull PR Earns a Brownie Point

Metro is a free daily newspaper hawked on the streets of NYC, Boston, and Philadelphia. Boasting a NY circulation of 300,000, Metro is mean to be read over the course of a subway ride, then dumped (or recycled). In depth it ain't, and its sports section is far from expansive.

So imagine my surprise today to find a nice two-column story and photo on Saturday's key Red Bulls' match vs. Kansas City. Although the piece does identify KC as "the Wiz" and New York's potential first-round playoff opponent as "the DC United," the small story does do a good job framing the team's situation.

If you're so inclined, please write Metro sports editor Dave Kraska at dave.kraska@metro.us and thank him for the coverage. I did.

Baby steps, people.

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