“put up or shut up,” in discussing the challenges that the USSF had in getting Saturday’s WCQ with Mexico on live, English-language television. To Il Bruce, I say, no matter how many friends I invite over to watch the match, no matter how many friends and family members I tell to watch the match, it won’t make a bit of difference on the television rating that Saturday’s match collects. Why? Because I’m not, or don’t have access to a Nielsen family.
It’s hard to believe, but the nation’s television ratings are determined by an ever-changing list of 5,100 households across America. 28,000 more households in top cities are measured for local market ratings. Maybe the USSF should spend a little of their reported $30 million surplus on advertising its matches to help casual soccer fans find the matches on television. I mean ESPN Classic is a little tougher to locate on the dial than say, ABC. To the Fed, I say, YOU put up. Then Bruce, you shut up.