Big, big ups to the creative guys at ESPN for new their MLS promotional spots, which can be seen here. Soccer snobs have long thumbed their collective noses at MLS, and the Boys of Bristol have wisely decided to focus their MLS message to the more casual sports fan. The "Things You Love About..." campaign rightfully supports the argument that MLS soccer, just like the big American three sports, offers great examples of what all sports fans want to see: Power, defense, pressure, contact, accuracy, teamwork, quickness, athleticism, and desire. By telling the viewer that "you're a fan, you just don't know it yet," ESPN is putting MLS in a smart, positive light. The messages are compelling invitations to experience MLS for the first time. Hopefully, ESPN viewers will take the bait. Good show.
I'm a media industry veteran and soccer fanatic since the days of the NASL. I've lived in and around New York City most of my life, and support the New York Red Bulls and the US Men's National Team.
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